Wilton Pride is a nonprofit 501(c)(3) organization that brings together and supports Wilton’s LGBTQ+ community and allies.

In support of Pride Month in June, the organization together with the Wilton Chamber of Commerce will introduce a new community collaboration with “Pride-Adopt-A-Shop”. Similar to the practice of painting store windows in celebration of the holidays, the Adopt-A-Shop program will allow community groups such as families, faith groups, sports teams, theater groups, scouts, and others to decorate the storefront of a participating businesses with Pride-themed decorations and embellishments.

Farah Masani of Wilton Pride said, “This is a win-win opportunity. Our organizations get to celebrate Pride in a creative and fun way and participating shops are likely to see a lift based on our research that shows LGBTQ+ friendly businesses enjoy higher revenues and more customer loyalty.” As the Chamber of Commerce, we strive to collaborate with local organizations whose overall mission is to produce a better community for our residents, town and businesses. We hope that the “adopt-a-shop” initiative will be a channel to engage and connect members of our town so that we can create a welcoming environment and celebrate all members of our community.

How it works:

• Community organizations that want to fund and decorate a storefront, fill out the form here: Organizations/Group Volunteers
• Businesses that would like to support the initiative and have their storefront or establishment decorated, fill out the form here: Business Volunteers

The links above will provide organizations and business with ideas and guidelines for decorations. Please complete the corresponding form by April 6th, 2023 and the week of April 17th you will receive the contact information of the group/business that you will be collaborating with.

For questions and additional information please email:  wiltonpride@gmail.com or info@wiltonchamber.com